Visions, Missions, Values

Our Vision

The following Vision Statement outlines where the Town would like to be in the Year 2030:

‘By the Year 2030, the Town is widely recognised as an ideal, highly accessible urban hub location in which to participate in a cohesive, vibrant, and diverse community lifestyle and thriving local business economy within a high quality built and natural environment.’

Vision 2030 Community Plan

Our Mission

Our mission is a statement about our fundamental purpose—what we do in partnership with, and on behalf of the whole Town of Bassendean community.

‘Our Mission is to strengthen our community, foster economic prosperity and protect and enhance the environment.’

Our Values

Our values guide our behaviour and decision making as an organisation and how we strive to lead and serve our community.


Councillor, staff and volunteer contributions are vital in striving to meet our diverse community’s aspirations and well being. We will actively engage our community and seek their participation in planning that may impact on their future.


We strive to achieve excellence in local government and to consistently provide consultative, ethical and responsive services.


A deep respect for our shared history and heritage increases our capacity and confirms our fundamental responsibility to balance today’s needs with the long-term interests of future generations.


Collaborative partnerships and regional cooperation increase value to our community and the East Metropolitan Region.

Sense of Place

We recognise that our natural environment is critical to our future. We acknowledge that our community has entrusted Council to enhance our built environment and protect the Swan River as our greatest natural asset.

Positioning Statement

The Town’s positioning statement identifies a niche market for the Town to foster as a competitive advantage:

‘Bassendean aims to position itself as a major recreation, cultural and arts hub for Perth’s Eastern Region.’