Economic Development

Bassendean has a vibrant and diversified local economy.   With a resident labour force of 7,600 people and 5,615 jobs, Bassendean has a 74% job self-sufficiency rate.  Manufacturing is a dominate industry for Bassendean followed closely by Retail, Transport and warehousing, Construction and Health Care.

Home based businesses are emerging in all parts of the Town and they operate in Arts Industry, Professional Services, and Online Retail.

The Economic Development Unit develops networking groups. It hosts training and support forums with business associations, industry groups and state government agencies.  It facilitates the Old Perth Road Markets and drives initiatives for Town centre activation.

The Town operates a dedicated business web where up to date research statistics are provided to encourage local entrepreneurship and to inform investors on all the relevant data required to make the best decisions. There is also a growing business directory.   

The business unit manages the following communication and marketing channels:

Through these channels the Town advocates for entrepreneurship in local residents, 

This business unit develops proposals in collaboration with neighbouring Councils to expand the reputation of local businesses regionally and also to attract investment into the Town.

Through this unit the town manages partnerships between commercial operators and education providers. The Senior Economic Development Officer facilitates the Economic Development Committee which meets approximately 5 times a year. 

The Town is a  member of Economic Development Australia the peek national body which provides insight into best practice across the country.